Is Mattress Delivery the Future of Furniture Shopping?
The COVID-19 pandemic has had a huge impact on how and when customers shop. With many state and local governments having issued stay-at-home orders or strict indoor occupancy limits, there has been a surge in online shopping. Unfortunately, some retailers have struggled to make online shopping easy for their customers. Some businesses that already struggled to compete online, like furniture retailers, have floundered even more so during the pandemic. In fact, furniture sales are expected to be down 14% in 2020 because many retailers have failed to make online shopping an easy, convenient and enjoyable experience for their customers. Furniture retailers that have been successful during the pandemic have done so because they imitated the customer centric approach to online shopping that has been used in the mattress industry for more than a decade. The future of furniture shopping is the mattress industry’s past and present.
A Mastery of Online Shopping and Mattress Delivery
Mattress retailers have demonstrated a mastery of ecommerce and mattress delivery for nearly 15 years. In fact, BedInABox® is proud of that the fact that we packed and shipped the first mattress in a box in the United States in 2006. After our early success in mattress delivery, we have led the industry in crafting a customer-centric online shopping experience. Sadly, many furniture retailers are racing to catch up as they try to survive an economy marred by pandemic.
At BedInABox.com, our customers have access to one of the largest online selections of mattresses and sleep essentials, including six different mattress models, an assortment of bed frames, and an abundance of sleep accessories. We make it easy for anyone to find the right mattress and sleep essentials for comfortable, restful sleep. Many furniture retailers are just now beginning to offer a decent selection of furnishings in online stores. The mattress industry is miles ahead.
At BedInABox®, we also include free mattress delivery from our online store directly to your front door. This is something that furniture retailers have always struggled to provide. Bulky furniture makes affordable shipping a challenge for furniture retailers. Because shipping large products can pose such a challenge, logistically and financially, customers often opt to purchase and pickup bulky furniture items from local brick and mortar stores instead of choosing delivery.
We also offer instant financing through our partner, Affirm. Not only can you choose to buy now and pay later, but you can also be approved for your financed purchase almost instantly through our online store. Our team has worked hard to make sure that your entire shopping experience can be completed online from the safety and comfort of your own home.
The Future of Online Shopping: Augmented Reality
The mattress industry is highly competitive, with retailers constantly trying to outdo each other. At BedInABox®, like our competitors, we are always working to improve your online shopping experience to make mattress delivery to your door even easier. An exciting, new trend in the mattress and furniture industries is the use of augmented reality (AR).
Augmented reality is a digital technology that allows users to instantly manipulate an image of their environment by adding a virtual object. In some cases, like in the widely popular Pokémon GO mobile game, AR allows people to interact with fictional characters or objects in their own living room. At its core, the most popular uses of augmented reality rely on smartphones to capture and manipulate a real-time image. Instagram’s face filters are another popular use of the technology.
Excitingly, mobile AR apps have been created to help with home remodeling and redecorating. One of the most popular AR remodeling apps is by Houzz and is available in the App Store, Google Play, and on Amazon. The Houzz app instantly allows you visualize what a remodel of your home could look like. You can even use the app to envision how new furniture could look in your living room or bedroom. Users who are thinking about buying a new couch simply use the app to view their room in 3D and add various virtual couches into that 3-dimensional space using their smartphone.
Some apps, like Bedder, can even help you determine what size mattress can fit in your bedroom. These apps can be an excellent resource for making sure you buy the right size mattress and that your mattress delivery is simple and easy. It’s only a matter of time before other furniture retailers use pictures to instantly show what their products would look like in your living spaces. Instead of going out to the store and imagining how that new couch would look in your home, this technology would allow you to instantly see a picture of it in your living room. Best of all, you could do this entirely from the safety and comfort of your own home.
At BedInABox®, we are excited about the future of digital technology in our industry. New technology and innovations in online shopping will help us craft the best experience possible in online mattress shopping. We work hard to ensure an easy shopping experience, from purchase to mattress delivery.