Hohenstein Institute
September, 2009
Case Study: BedInABox.com
When BedInABox.com, a leading manufacturer and e-tailer of premium memory foam mattresses, decided to position their new non-toxic memory foam as the healthiest and safest memory foam mattress in the world, they came to Hohenstein Institute.
Steve Nice, CEO of BedInABox.com believes the new “Clean Foam” movement is the most important next step for ensuring the continued growth and vitality of the memory foam mattress market. Hohenstein designed the test plan that would provide BedInABox.com with the most compelling data to support their product claims plus provide the certifications that would be influential with consumers.
All testing was conducted under one roof on Hohenstein’s campus in Bönnigheim, Germany and managed through Hohenstein’s USA office in Elon, NC. Through Hohenstein’s proprietary testing capabilities, BedInABox.com foams were analyzed for interaction with living skin cells.
The first phase of testing confirmed that contact with the foams did not cause any damage to the skin cells (cytotoxicity) which could result in skin irritation. The second phase determined that the foams did not elicit a stressful response from the skin cells which would indicate the potential for allergic reaction. By meeting both cellular response criteria, BedInABox.com memory foams were awarded Hohenstein’s “Skin Friendly and Hypoallergenic” certification-the first in history.
Now BedInABox.com has independent, third-party verification to back up their claims that their memory foams are non-toxic and hypoallergenic and safe for the entire family. And their consumers can rest easy in more ways than one.
December 12, 2009
I’m VERY ALLERGIC to latex and petrochemicals found in plastics, paints and furniture. How will Memory Foam compare to other bedding materials?
Where are your Memory Foam ingredients originally manufactured?
Does the certification by Hohenstein’s mean that they check for
contaminates of what types? Thank you for your response.
December 19, 2009
Hi Gary,
The Certi-PUR test checks for a complete range of harmful chemicals and chemical compounds. Please refer to the link on our website or go to www.certipur.us and you can read more about the program. BedInABox is committed to bring Americans the safest and highest quality memory foam mattresses. This is evidenced by the time we have taken and the money we have spent to have our mattresses tested by independent laboratories. We are the only mattress company in America which has done this. We have documentation and certification to back up every claim we make. I challenge every other mattress seller on the Internet or off to do the same.
Thanks,
Steve Nice
CEO-BedInABox.com